Experiential marketing is the term for creating an interactive platform which engages more deeply than the physical environment of the trade show exhibit. It’s about creating memorable connections to the brand. This form of marketing goes by many names, some misnomers. Engagement marketing, face-to-face marketing, F2F marketing, live marketing, participation marketing, experience marketing, and event
As you approach a trade show, there are so many moving parts to consider. Budgets, travel, swag, logistics, pre-show marketing, at show marketing, post-show marketing, exhibit design, show-related events…. It’s a torrent of activity. Where do you start? Don’t ‘google it’ – whatever you do! Doing a little research can make it worse – every
Every trade show floor offers a gold mine of competitive intelligence which savvy show attendees exploit in subtle and not-so-subtle ways. However, exhibit program managers can contribute a healthy dose of competitive intelligence well before trade show season even begins. Here are some things to investigate about your competitors as you begin to plan your
This blog post originally appeared on the EDPA Website HERE. My experience within the EDPA over the years has been filled with interactions with owners and industry partners that are dealing with the same issues that we have. I found that there are ways to look critically at what we are doing and evaluating whether
An attractive, well-designed exhibit is only the first step in generating return on your trade show investment. One of the most crucial factors in converting sales after the show stems from the engagement and personal attention show attendees experience while in your exhibit. Consider the personal aspect of your trade show exhibit: your booth staff.