ASD Lighting needed an inviting, eye-catching 10'x30' linear display on a strict budget for Lightfair International. The structure had to be rigorous enough to support 40 or more light fixtures from walls and ceiling, plus encompass all of the necessary electrical functions. The design needed three distinct product zones and a central reception counter in an open plan with wide visibility.
A graceful archway was formed to parallel the exhibit back wall, with a partial overhead span connecting them. The open arch allowed show attendees to see the full display from almost any angle, exceeding the client's expectation for openness. This solution eliminated the need for costly rigging while providing height for aisle visibility and in-booth fixture clearance. A series of custom pre-wired cleated panels were mounted to the backwall, adding layers of depth and creating visually distinct product display areas while also providing additional physical support for the weight of the products shown there.
The result was a clean, simple and definitely eye-catching environment which has been awarded with two different design awards.
At the key first show after a major rebrand, the UPG exhibit had to make a splash with the brand launch! The design required a big visual impact to kick off new "bold, strong and solid" corporate branding. The client wanted to stand out in the stoic, traditional steel industry with a display that exuded strength, boldness and modern refinement.
The design delighted UPG with a unique, sweeping focal point to the exhibit: an upward angle that mirrored the upward angle in the new corporate logo. The angle approach not only met the visual impact requirements and reinforced the branding - it also allowed a natural division for logo placement above and below.
Although the client originally wanted a hanging sign for vertical presence, the design team incorporated a tower within the exhibit to reflect the strength and solidarity that the new brand promised. This not only better represents the client brand, it also reduced the services budget by eliminating rigging.
Surface treatments were selected to convey the "bold, strong and solid" feel with textures such as concrete, wood and corrugated metals accented with clean white and charcoal gray. The modern touch was implemented though a globe pendant light and kick-lighting on the reception desk.
“I loved working with the Acer team to complete this project, they immediately captured the ambiance of UPG and represented our brand in a modern, sleek, and innovative manner. I was particularly impressed by the architecture of the booth. The Acer team incorporated angled structures to reflect the UPG logo. In addition, the team was there to assist us throughout the entire planning process.!” - Tessa, UPG
When your new client has "Design the World" as their slogan, it's going to be a fun project! OKdo turned to Acer to design the exhibit which would launch their new division and product line at the family-oriented consumer show, Maker Faire. In a 20'x20' space, the company needed to establish their brand, while allowing room for in-booth demonstrations, their "product playgrounds" and sufficient storage.
OKdo wanted the brand to debut a playful and energetic look which walked the line between professional and edgy. To acheive this, the Acer team chose a melange of materials for the space, including authentic reclaimed barnwood, black powder-coated beams, sticker-covered 55-gallon drums and slick LED lighting.
OKdo's event team felt that the effect was exactly what they needed, and requested that we build a twin exhibit for use in their European program!
Associated Press, a trusted household name in journalism, uses Acer's rental program to ensure a new and invigorated look at every trade show. This long-time client has presented Acer designers with diverse requests and challenges over the years, and the Acer team has enjoyed delivering on all of them. It is refreshing to our design team to create new environments for such a widely respected brand, and we look forward to their upcoming shows.
“From the early stage planning to the on-site build, Acer is an excellent partner. Their team consistently delivers creative solutions on time and within budget. Many thanks to Acer for another successful year!” - Eric & Nicole, Associated Press
Jazz Pharma planned a surprise during the ISOP medical conference. The front of their 22'x24' space appeared as a standard linear exhibit, but on the other side of a wall waited a welcoming relaxing space with a coffee bar and lounge for VIP guests.
Acer designers maximized the space by using a diagonal orientation for the multi-textured dividing wall. Comfortable leather chairs and high top tables offered seating for 20, with relaxing greenery and branded graphics surrounding the area. The focal point was an illuminated logo treatment in the brand's vibrant plum and yellow. The design offered a welcome respite from the bustling conference schedule.
Smith’s Detection, in an effort to make their exhibit more professional, aspired to occupy a larger footprint to display products, elevate their corporate identity, display their global presence, and allow visitors to better interact with their products. A custom-designed rental provided the client with ability to occupy a 20’ x 30’ space at ASIS within a constricted budget.
The 16’ x 9’ tower canopy structure allowed Acer to elevate the corporate branding by integrating large 3D logos and graphics throughout the exhibit. Hanging above the structure was an L-Shaped 13’ x 13’ x 38” framed logo-branded hanging sign. Custom product displays provided an appealing showcase while allowing attendees to handle the client's security products.
The most captivating element of the exhibit was a pierced backlit lightbox detailing the different countries all over the world where Smith’s Detection is located. By viewing the lightbox the show attendees were educated and provided a comprehensive understanding of Smith’s Detection’s global presence and influence. The versatility of the beMatrix system was the perfect fit to meet all of the clients requirements and the outcome was a dynamic looking exhibit with a thrilled client.
Hikvision’s 50’ x 60’ rental custom exhibit debuted with huge statement. The exhibit was eye-catching with “V” shaped banners, multiple 3D logos, two double deck conference rooms, and a 22’ tower covered in faux stone for a sophisticated feel. Six angular product kiosks flanked the right and left of the space brought together by a “U” shaped overhead structure, which angled down on the ends displaying large internally lit Hikvision logos. A large cut out 3D Hikvision logo sat on top of the overhead kiosk structure on both sides adding an impactful showing of branding. Positioned centrally, is the lounge area with comfortable, contemporary seating. The lounge also features a reception desk backed by a 25’ tall stone wall with identification, and large monitor. The interior space retains a hospitality desk for refreshments, backed by a shorter wall which doubles as theater on the opposite side facing the aisle. An overhead lighting structure with vertical, supporting corner units featuring lit acrylic panels help define the space and help create an oasis in the exhibit.
“Acer understood our vision and made it come to life. We couldn’t be happier with the concept and the execution.” Manny, Hikvision USA “You and your crew did a fantastic job, thanks. And, booth setup went smooth because of your team’s support and innovation. The Kiosks and Walls looked great and we had a great show presentation.” - Lou, Hikvision USA
W.L. Gore wanted an elevated, non-standard linear exhibit rental. Acer's design team created an elegant solution which gave them all the features of a larger space within a 10'x20' footprint.
The creative design allowed them to feature multiple product lines and also their core values with clarity and interest. A series of backlit panels arranged in stair-step fashion was anchored by a generous storage closet. Corporate values were displayed on the sides, while product information and a custom product display were housed on the wider panels. Red accent lighting and a casual hightop table rounded out the atmosphere.
Dunlop Protective Footwear provides industrial and field workers with safe, comfortable work boots. As their product is applicable to a wide range of industries, their exhibit needed to convey experiences relevant to work on surfaces including dirt, concrete, metal, tile and general industrial flooring. The client required strong POP branding with many samples in four distinct product lines, and one featured new product line.
Product display was the primary goal for the exhibit functionality. A custom shelving unit framed in the company’s signature bright red was built to display the clients’ “Good, Better, and Best” footwear options. This feature area centered the display. Toward the rear of the space, open air boot display racks visible from inside and outside the exhibit perimeter displayed various product offerings, topped by relevant graphics.
Acer’s design used beMatrix panels infilled with laminates instead of printed graphics to meet the client’s tight budgetary needs while providing a more realistic, textured look. Up and over arches created interesting composition while keeping the exhibit space open and welcoming.
Dunlop is actually Acer’s neighbor in the industrial park. It made the design and development process so much more interactive! Over many visits, the client was able to see the versatility of Acer's design capabilities in many other client displays as they were staged in our shop. We strongly encourage client visits to our facility!
A stunning symmetrical white exhibit was the perfect backdrop for Silberline's colorful product displays. Silberline's products include special effect and performance pigments, so a dramatic visual presentation is essential.
A rainbow-edged ceiling tops the space, protruding from the back of the exhibit. This topper is anchored at the front by a custom product display featuring painted miniature car shapes suspended on wires. Color domes are featured on a central tower, flanked on either side by cascading water walls. A conference area sits behind this feature, with casual hightop tables outside.
Valneva, a European pharmaceutical company, came to Acer in need of a design for an unusual L-shaped exhibit for their initial conference in the United States. The exhibit needed to feature two distinct brands in separate sections as well as open casual areas for connecting with show attendees.
The fresh-feeling design boasted a dual-sided backwall with cabinetry and an open header featuring master branding. Each side featured one brand, and different colored carpet was used to further distinguish the zones. Branded half walls with transparent branded infills and the architectural row of open columns defined the space without closing it in.
Due to the sensitive nature of defense conversations, CMI Defense required a private conference room in their exhibit, plus casual conference areas. But, they also needed space to display a tank... which would take up a bit of the 30'x40' space.
Acer's design team decided to go up! A second level deck was added to give CMI the privacy and space they desired. A deck level helps to mimimize exhibit cost per square foot, so this solution solved the clients problems in two ways.
MunchADO wanted interesting arches and a central area for video presentation in their 50'x50' exhibit. The Acer team came up with an interesting diagonal arrangement, that allowed the client multiple zones and full functionality.
Two corners were highlighted with orange carpet, graphic treatments and a 3D logo with high ID. Opposing corners offset with hanging signs completed the minimalist accent structural components. The central feature had a massive monitor array on one side and a charging station on the other. Casual seating was spread throughout the space.
Harris Healthcare was in an interesting transition period. Although they were undergoing transformation, they still needed to maintain their brand position and stand-out! Having recently acquired several businesses, Harris Healthcare needed to maintain the overall Harris Healthcare master-brand, while separately distinguishing each of the new business units.
Acer delivered with an exhibit that was an exponential departure from the booth they’d been employing for the previous eight years. And, instead of jumping into another owned exhibit, Acer provided them a custom rental for their largest show, accomplishing everything they needed within a budget that was optimal.
For AUSA, several Japanese firms banded together to present the Japan Pavilion. The Acer design team chose red accents and carpet to unify the space, which would bear various levels of branding and infographics. The space was divided roughly in half, with meeting rooms at the back and displays at the front.
This sharp custom design offered everything IMI wanted and needed for a successful show. The edgy focal point drew attention and set the tone for a modern, minimalist exhibit.
High identity was provided with both a tower and hanging sign, while a reception desk and casual seating area welcomed guests. Twin product demo/sales stations informed and educated show attendees. VIPs were invited through to the back section of the exhibit where two well-appointed private executive conference rooms waited with an adjoining casual food service area.
The Acer team provided Denel with a unique enclosed area that helped keep their exhibit area distinct from the nearby concession area. The architectural features were rounded, with signage following the same curves. A simple binary color combination of white and the company's signature blue lent a crisp, modern feel to the space, surrounding a backlit logo reception desk.