Trade show exhibition can be a daunting expense. Adequately preparing your budget ahead of time is of critical importance to understanding the costs, and ultimately to calculating ROI for the show project. Generating a budget can be a challenge. Here, you’ll find information which may serve to assist in baseline planning; general guidelines for budgetary
Like peanut butter and jelly, trade shows and swag just go together. Swag, commonly regarded as an acronym for “stuff we always get,” is the moniker for all of the promotional goodies given away at trade shows, conferences and other professional gatherings. For maximum effectiveness, swag should be regarded as more than something thrown on
It’s undeniable: trade shows and events are an expensive endeavor. Any savvy marketer wants to maximize exposure from a show to help offset expenditures and ensure constant future budgeting. A heavy reliance on social media marketing in pre-show campaigns, during the show itself, and through post-show efforts ensures wide visibility and offers many benefits when
There are some questions that trade show attendees are never going to ask. Why not? Because it is easier to walk right by an exhibit than trying to figure out what is happening within it. With thousands of attendees at a trade show, there are probably thousands of reasons any particular exhibit gets passed by.
Experiential marketing is the term for creating an interactive platform which engages more deeply than the physical environment of the trade show exhibit. It’s about creating memorable connections to the brand. This form of marketing goes by many names, some misnomers. Engagement marketing, face-to-face marketing, F2F marketing, live marketing, participation marketing, experience marketing, and event
As you approach a trade show, there are so many moving parts to consider. Budgets, travel, swag, logistics, pre-show marketing, at show marketing, post-show marketing, exhibit design, show-related events…. It’s a torrent of activity. Where do you start? Don’t ‘google it’ – whatever you do! Doing a little research can make it worse – every
Every trade show floor offers a gold mine of competitive intelligence which savvy show attendees exploit in subtle and not-so-subtle ways. However, exhibit program managers can contribute a healthy dose of competitive intelligence well before trade show season even begins. Here are some things to investigate about your competitors as you begin to plan your
This blog post originally appeared on the EDPA Website HERE. My experience within the EDPA over the years has been filled with interactions with owners and industry partners that are dealing with the same issues that we have. I found that there are ways to look critically at what we are doing and evaluating whether
An attractive, well-designed exhibit is only the first step in generating return on your trade show investment. One of the most crucial factors in converting sales after the show stems from the engagement and personal attention show attendees experience while in your exhibit. Consider the personal aspect of your trade show exhibit: your booth staff.