Adapting Exhibits for the Post-COVID Trade Show
As shows are being scheduled for late 2020 and early 2021, many exhibitors are realizing the need to adapt their exhibits to new health and safety guidelines. Much has been published on how venues and organizers will be affected, but little guidance has been offered on individual exhibits. It is imperative that exhibitors consider their own space to assure safety and confidence while continuing to offer an effective branded environment. NOW is the time to begin these reviews!
Some of the changes that exhibitors should consider:
- Exhibit perimeter barriers: Where most exhibits have traditionally been open for access from all sides, perimeter walls and dedicated entrance and exit points can help control traffic flow through the booth.
- Signage: Communication is key! Be sure to allow signage describing policies and protective measures used in your exhibit which are in addition or redundant to those enacted by the show organizer and venue.
- Spacing: Place branded floor decals at prescribed intervals to make physical spacing clear, while adding a little reminder of your brand promise.
- Sneeze Guards: Add plexiglass barriers at reception and service counters to separate people during face-to-face interactions.
- Exhibit Structure: Are there ways to reduce the structure within your space to accommodate more people? For example, one client is replacing bulky cabinets used to store leaflets and promotional items with narrower kiosks supporting video monitors.
- Technology: Can you use RFID tracking, voice-activated or code-scanning to foster touchless transactions?? If touch screens must be used, restrict screen contact to booth staff only, offer disposable stylus wands, and/or clean between every use.
- Stay Clean: Install sanitizing stations throughout, abundantly stock antimicrobial wipes, extra masks, disposable gloves and the like.
- Reduce Handouts: Instead of providing physical brochures and swag, consider electronic methods of distribution. Replace the business card fishbowl with a badge scanning station and raffle off an e-gift card which can be sent via email, or a prize which can be shipped.
- Scanning: Although show venues or organizers may be conducting temperature scans, some exhibitors are adding this capability as an extra precaution toward keeping their booth staff and visitors safe.
The Acer team is happy to consult with exhibitors to assess areas of existing exhibits which could be modified to provide a better, safer exhibit experience to show attendees, booth staff and guests. Using our holistic, cost-sensitive approach, we will make every attempt to minimize costs and reuse existing elements within your requirements.
In evaluating design changes, Acer’s design teams are staying current with recommendations from local and global industry organizations, such as:
It is clearly the time to begin thinking about exhibit modifications. CEIR – the Center for Exhibition Industry Research conducted an large scale industry study on return to exhibiting. The resulting impact report predicts a glut of shows in the late 3rd and 4th quarters of 2020 with results revealing that “… 41% of organizers report postponing events. The bulk are scheduled to take place starting in late summer through November, with roughly 30% per month starting in August…”
Contact your Acer account team today, to begin planning your return to the trade show floor!